{"id":1970,"date":"2023-09-01T10:28:50","date_gmt":"2023-09-01T09:28:50","guid":{"rendered":"https:\/\/wissensbasiert.de\/?post_type=avada_portfolio&#038;p=1970"},"modified":"2023-10-05T07:39:27","modified_gmt":"2023-10-05T06:39:27","slug":"martas_kundenpotenziale","status":"publish","type":"avada_portfolio","link":"https:\/\/wissensbasiert.de\/en\/projekt\/martas_customer_potential\/","title":{"rendered":"Customer potential for conference hotel"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first\" style=\"--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% ) * 0.6 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:15px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#000000;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:25;line-height:1.5;\">Customer potential for martas Hotel Lutherstadt Wittenberg<\/h5><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:15px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#000000;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Project description<\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>martas | Hotel &amp; G\u00e4steh\u00e4user would like to expand the conference and event business of its <a href=\"https:\/\/hotel-wittenberg.martas.org\/\" target=\"_blank\" rel=\"noopener\">Hotels in Lutherstadt Wittenberg<\/a> optimisation. An important step in this direction is a targeted, resource-efficient and promising approach to potential customers and target groups. In addition to in-house data, further data and information should improve the acquisition processes. The focus is therefore on identifying stakeholders and their contact details so that targeted marketing can take place.<\/p>\n<p>For the identification of potential actors (such as companies, associations, administrative units, etc.), martas | Hotels &amp; Guesthouses relies on knowledge-based planning. Within the framework of the project<\/p>\n<ul>\n<li>I determine accessibility,<\/li>\n<li>limit target groups and<\/li>\n<li>and segment addresses.<\/li>\n<\/ul>\n<p>For this purpose, I compile a wide variety of data in GIS and Tableau, create descriptive maps and generate customer-oriented overviews of customer potential that can be used for marketing and acquisition activities.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:15px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-sep-color:#000000;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Further information<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p><div class=\"fusion-fa-align-left\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-home circle-no\" style=\"--awb-iconcolor:#03a9f4;--awb-iconcolor-hover:#03a9f4;--awb-font-size:15px;--awb-margin-right:7.5px;\"><\/i><\/div> <a href=\"https:\/\/martas.org\/martas-hotels\/\" target=\"_blank\" rel=\"noopener noreferrer\">martas<\/a><\/p>\n<\/div><div class=\"fusion-modal modal fade modal-1 Kontakt\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#03a9f4;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-sm\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Schlie\u00dfen\">\u00d7<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\">Dr Paul Hebes<\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<p style=\"text-align: center;\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa fa-phone circle-no\" style=\"--awb-iconcolor:#03a9f4;--awb-iconcolor-hover:#03a9f4;--awb-font-size:20px;\"><\/i><\/div>\n<p style=\"text-align: center;\">+49 (0)30 91902603<\/p>\n<p style=\"text-align: center;\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa fa-mobile circle-no\" style=\"--awb-iconcolor:#03a9f4;--awb-iconcolor-hover:#03a9f4;--awb-font-size:20px;\"><\/i><\/div>\n<p style=\"text-align: center;\">+49 (0)1522 9742947<\/p>\n<p style=\"text-align: center;\"><div class=\"fusion-fa-align-center\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa fa-envelope-o circle-no\" style=\"--awb-iconcolor:#03a9f4;--awb-iconcolor-hover:#03a9f4;--awb-circlecolor:#727272;--awb-font-size:20px;\"><\/i><\/div>\n<p style=\"text-align: center;\"><a href=\"mailto: paul.hebes@wissensbasiert.de\">paul.hebes@knowledge-based.info<\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:5px;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:40%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><span class=\"icon-wrapper\" style=\"border-color:#000000;background-color:#ffffff;font-size:30px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;\"><i class=\"fa-calendar-alt far\" style=\"font-size: inherit;color:#000000;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\"><strong>Period<\/strong><\/p>\n<p style=\"text-align: center;\">July until September 2023<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:70%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:40%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><span class=\"icon-wrapper\" style=\"border-color:#000000;background-color:#ffffff;font-size:30px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;\"><i class=\"fa-handshake far\" style=\"font-size: inherit;color:#000000;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\"><strong>Client<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/martas.org\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazyload aligncenter wp-image-1971 size-full\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27318%27%20height%3D%2773%27%20viewBox%3D%270%200%20318%2073%27%3E%3Crect%20width%3D%27318%27%20height%3D%2773%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/wissensbasiert.de\/wp-content\/uploads\/2023\/09\/logo-martas-dachmarke@318x73px.svg\" alt=\"\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/martas.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">martas | Hotels &amp; Guesthouses<\/a><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:70%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:40%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><span class=\"icon-wrapper\" style=\"border-color:#000000;background-color:#ffffff;font-size:30px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;\"><i class=\"fa-users fas\" style=\"font-size: inherit;color:#000000;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"text-align: center;\"><strong>Project partners<\/strong><\/p>\n<p style=\"text-align: center;\">none<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:70%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-has-icon\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:30px;width:100%;max-width:40%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><span class=\"icon-wrapper\" style=\"border-color:#000000;background-color:#ffffff;font-size:30px;width: 1.75em; height: 1.75em;border-width:1px;padding:1px;\"><i class=\"fa-tasks fas\" style=\"font-size: inherit;color:#000000;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#000000;background:radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #000000 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-transform:none;\"><p style=\"text-align: center;\"><strong>Keywords<\/strong><\/p>\n<p style=\"text-align: center;\">Customer potential<\/p>\n<p style=\"text-align: center;\">Tourism<\/p>\n<p style=\"text-align: center;\">Data analysis<\/p>\n<p style=\"text-align: center;\">GIS<\/p>\n<p style=\"text-align: center;\">Tableau<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1973,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[18],"portfolio_skills":[],"portfolio_tags":[97,14,20,55,96,57,64,65],"class_list":["post-1970","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-stadtentwicklung","portfolio_tags-adressakauf","portfolio_tags-daten","portfolio_tags-datenanalyse","portfolio_tags-gis","portfolio_tags-kundenpotenzial","portfolio_tags-raeumliche-analyse","portfolio_tags-tableau","portfolio_tags-tourismus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wissensbasierte Planung | Projekte | martas Kundenpotenziale<\/title>\n<meta name=\"description\" content=\"Projekte. F\u00fcr martas Hotels und G\u00e4steh\u00e4user habe ich f\u00fcr ein Tagungshotel Kundenpotenziale bestimmt, Adressen beschafft und aufbereitet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wissensbasiert.de\/en\/projekt\/martas_customer_potential\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wissensbasierte Planung | Projekte | martas Kundenpotenziale\" \/>\n<meta property=\"og:description\" content=\"Projekte. 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