{"id":2106,"date":"2024-10-14T07:51:31","date_gmt":"2024-10-14T06:51:31","guid":{"rendered":"https:\/\/wissensbasiert.de\/?post_type=avada_portfolio&#038;p=2106"},"modified":"2026-05-29T14:09:04","modified_gmt":"2026-05-29T13:09:04","slug":"hotspot-untersuchung_2024","status":"publish","type":"avada_portfolio","link":"https:\/\/wissensbasiert.de\/en\/projekt\/hotspot-analysis_2024\/","title":{"rendered":"Hotspot investigation 2024"},"content":{"rendered":"<\/p>\n<style>\n.fusion-body .post-content .fusion-row{max-width:1180px!important;margin-left:auto!important;margin-right:auto!important}\n.single-avada_portfolio article.avada_portfolio>.fusion-post-slideshow{display:none!important}\n.wbp-project-page{font-family:Inter,ui-sans-serif,system-ui,sans-serif;color:#0F172A}\n.wbp-project-hero{position:relative;overflow:hidden;background-image:url('https:\/\/wissensbasiert.de\/wp-content\/uploads\/2026\/05\/Page_Hero_V3.png')!important;background-size:cover!important;background-position:center center!important}\n.wbp-project-hero:before{content:\"\";position:absolute;inset:0;background:linear-gradient(90deg,rgba(248,250,252,.97) 0%,rgba(248,250,252,.91) 54%,rgba(248,250,252,.66) 100%);pointer-events:none}\n.wbp-project-hero .fusion-row{position:relative;z-index:1}\n.wbp-kicker{margin:0 0 10px 0!important;color:#4C7F83!important;font-size:13px!important;font-weight:800!important;letter-spacing:.16em!important;text-transform:uppercase!important}\n.wbp-project-lead{margin:0;color:#475569;font-size:18px;line-height:1.65;max-width:820px}\n.wbp-project-chip,.wbp-methods span{display:inline-flex;align-items:center;border:1px solid #CBD5E1;border-radius:999px;padding:8px 13px;background:#FFFFFF;color:#0F172A;font-size:14px;font-weight:700}\n.wbp-project-visual{border:1px solid #CBD5E1;border-radius:22px;background:#FFFFFF;box-shadow:0 18px 44px rgba(15,23,42,.10);overflow:hidden}\n.wbp-project-visual img{display:block;width:100%;height:auto}\n.wbp-project-body p{margin:0 0 18px 0;color:#475569;font-size:17px;line-height:1.72}\n.wbp-project-body a,.wbp-reference-link{color:#4C7F83;font-weight:700;text-decoration:none;transition:color .18s ease}\n.wbp-project-body a:hover,.wbp-reference-link:hover{color:#63B472}\n.wbp-fact-card,.wbp-reference-box{border:1px solid #CBD5E1;border-radius:20px;background:#FFFFFF;box-shadow:0 14px 34px rgba(15,23,42,.06);padding:28px}\n.wbp-facts{display:grid;gap:16px}\n.wbp-fact{border-bottom:1px solid #E2E8F0;padding-bottom:14px}\n.wbp-fact:last-child{border-bottom:0;padding-bottom:0}\n.wbp-fact span{display:block;margin:0 0 5px 0;color:#64748B;font-size:13px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}\n.wbp-fact strong{display:block;color:#0F172A;font-size:16px;line-height:1.45;font-weight:750}\n.wbp-fact strong a{color:#0F172A;text-decoration:none;border-bottom:1px solid rgba(76,127,131,.28);transition:color .18s ease,border-color .18s ease}\n.wbp-fact strong a:hover{color:#4C7F83;border-color:#63B472}\n.wbp-reference-box h2{margin:0 0 18px 0!important;color:#0F172A!important;font-size:28px!important;line-height:1.18!important;font-weight:800!important}\n.wbp-reference-links{display:grid;gap:10px}\n.wbp-reference-link{display:flex;align-items:center;gap:10px;border:1px solid #CBD5E1;border-radius:12px;background:#F8FAFC;padding:11px 13px;color:#4C7F83!important;font-size:15px;font-weight:600!important;line-height:1.35}\n.wbp-reference-link:before{content:\"\\f35d\";font-family:\"Font Awesome 5 Free\";font-weight:900;display:inline-flex;align-items:center;justify-content:center;flex:0 0 auto;width:28px;height:28px;border-radius:999px;background:#EEF7F2;color:#4C7F83;font-size:12px}\n.wbp-back-link{display:inline-flex;align-items:center;gap:8px;border:1px solid #CBD5E1;border-radius:999px;background:#FFFFFF;padding:11px 16px;color:#4C7F83;font-weight:800;text-decoration:none;transition:transform .18s ease,border-color .18s ease,color .18s ease}\n.wbp-back-link:hover{transform:translateY(-2px);border-color:#63B472;color:#63B472}\n@media(max-width:900px){.fusion-body .post-content .fusion-row{max-width:calc(100% - 32px)!important;width:calc(100% - 32px)!important}.fusion-layout-column{width:100%!important;max-width:100%!important;margin-right:0!important}.wbp-project-hero{padding-top:88px!important;padding-bottom:58px!important}.wbp-project-hero h1{font-size:35px!important;line-height:1.1!important;overflow-wrap:break-word;hyphens:auto}.wbp-project-lead{font-size:17px!important}.wbp-project-visual{margin-top:28px!important;max-width:520px!important}.wbp-fact-card,.wbp-reference-box{padding:20px!important;border-radius:16px!important}.fusion-text h2{font-size:28px!important;line-height:1.16!important;overflow-wrap:break-word;hyphens:auto}}\n<\/style>\n<p>\n<section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns wbp-project-page wbp-project-hero\" style=\"--awb-border-color:#E2E8F0;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:86px;--awb-padding-right:8%;--awb-padding-bottom:86px;--awb-padding-left:8%;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#F8FAFC;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-first\" style=\"--awb-padding-right:42px;--awb-bg-color:rgba(255,255,255,0);--awb-bg-color-hover:rgba(255,255,255,0);--awb-bg-size:cover;width:58.4%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"margin:0 0 18px 0;color:#0F172A;font-size:clamp(38px,4vw,56px);line-height:1.08;font-weight:800;\">Hotspot investigation 2024<\/h1>\n<p class=\"wbp-project-lead\">The hotspot study updates the small-scale data foundation for the use of selected Berlin locations after the Corona pandemic. Through collection, GIS-supported area selection, analysis, and visualisation, political and professional discussions on highly frequented public spaces are substantiated with current data.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-last\" style=\"--awb-bg-color:rgba(255,255,255,0);--awb-bg-color-hover:rgba(255,255,255,0);--awb-bg-size:cover;width:37.6%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-2\"><div class=\"wbp-project-visual\"><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27563%27%20viewBox%3D%270%200%201000%20563%27%3E%3Crect%20width%3D%271000%27%20height%3D%27563%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/wissensbasiert.de\/wp-content\/uploads\/2024\/10\/Admiralbruecke_klein.jpg\" alt=\"Picture of the Berlin Admiral Bridge with numerous visitors\" \/><\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/section>\n<section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-color:#E2E8F0;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:82px;--awb-padding-right:8%;--awb-padding-bottom:82px;--awb-padding-left:8%;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#FFFFFF;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-right:46px;--awb-bg-color:#FFFFFF;--awb-bg-color-hover:#FFFFFF;--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p class=\"wbp-kicker\">Project description<\/p>\n<h2 style=\"margin:0 0 22px 0;color:#0F172A;font-size:38px;line-height:1.14;font-weight:800;\">What this project is about<\/h2>\n<div class=\"wbp-project-body\">\n<p>Tourism is a significant economic factor for Berlin and the Berlin-Brandenburg metropolitan region, a driver for culture, and part of the capital's identity. After steady growth in visitor and overnight stays from the mid-2000s to 2019, the influx of tourists came to a halt. The COVID-19 pandemic of 2020\/2021 caused profound societal changes that also massively affected the restaurant, hotel, and cultural sectors.<\/p>\n<p>With the pandemic receding, tourism in Berlin is growing again, but has not yet reached pre-pandemic levels. The 2019 Tourist Hotspot Study, initiated by visitBerlin, showed that over 70 percent of respondents at the hotspots were Berlin locals. All three aspects combined \u2013 tourism recovery, population growth, and the importance of locals for hotspot use \u2013 illustrate that after the coronavirus pandemic and for the coming years, continued intensive use of public spaces by those seeking recreation and entertainment can be expected.<\/p>\n<p>However, current, very small-scale data on the composition of visitors at individual points of interest (POI) is not available. For this reason, Wissensbasierte Planung, together with Urban Catalyst GmbH, is conducting a survey of users and their composition at several hotspots on behalf of visitBerlin in order to provide additional data to underpin and objectify the political and media discussion at city, district and neighbourhood level.<\/p>\n<p>As part of the project, I will be responsible for conceptualisation (defining the research question, GIS-supported identification of survey areas, question development, etc.), organisation and supervision of the field phase, including app-supported data collection, analysis and visualisation of the acquired data, and project management (Note: The project descriptions, which have been modified and presented here by me, were jointly developed by the respective project participants).<\/p>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-color:rgba(255,255,255,0);--awb-bg-color-hover:rgba(255,255,255,0);--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><div class=\"wbp-fact-card\">\n<p class=\"wbp-kicker\">At a glance<\/p>\n<div class=\"wbp-facts\">\n<div class=\"wbp-fact\"><span>Period<\/span><strong>July 2024 \u2013 December 2024<\/strong><\/div>\n<div class=\"wbp-fact\"><span>Client<\/span><strong><a href=\"https:\/\/www.visitberlin.de\/de\" target=\"_blank\" rel=\"noopener\">visitBerlin<\/a><\/strong><\/div>\n<div class=\"wbp-fact\"><span>Partner<\/span><strong><a href=\"https:\/\/urbancatalyst.de\/\" target=\"_blank\" rel=\"noopener\">Urban Catalyst GmbH<\/a><\/strong><\/div>\n<div class=\"wbp-fact\"><span>Spatial reference<\/span><strong>Berlin, Brandenburg<\/strong><\/div>\n<div class=\"wbp-fact\"><span>Category<\/span><strong>Urban development<\/strong><\/div>\n<\/p>\n<\/div>\n<\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/section>\n<section class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:#E2E8F0;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:72px;--awb-padding-right:8%;--awb-padding-bottom:82px;--awb-padding-left:8%;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#F8FAFC;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-color:rgba(255,255,255,0);--awb-bg-color-hover:rgba(255,255,255,0);--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\"><div class=\"wbp-reference-box\">\n<p class=\"wbp-kicker\">Further information<\/p>\n<h2>Further information<\/h2>\n<div class=\"wbp-reference-links\">\n    <a class=\"wbp-reference-link\" href=\"https:\/\/www.visitberlin.de\/de\" target=\"_blank\" rel=\"noopener\">visitBerlin<\/a><br \/>\n<a class=\"wbp-reference-link\" href=\"https:\/\/wissensbasiert.de\/en\/projekt\/tourist-hotspot-investigation\/\" target=\"_blank\" rel=\"noopener\">Study from 2019<\/a><br \/>\n<a class=\"wbp-reference-link\" href=\"https:\/\/urbancatalyst.de\/\" target=\"_blank\" rel=\"noopener\">urban catalyst<\/a>\n  <\/div>\n<\/div>\n<p style=\"margin:30px 0 0 0;\"><a class=\"wbp-back-link\" href=\"https:\/\/wissensbasiert.de\/en\/projects\/\">To the project overview<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2111,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[18],"portfolio_skills":[],"portfolio_tags":[56,14,57,16,64,65],"class_list":["post-2106","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-stadtentwicklung","portfolio_tags-berlin","portfolio_tags-daten","portfolio_tags-raeumliche-analyse","portfolio_tags-stadtentwicklung","portfolio_tags-tableau","portfolio_tags-tourismus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wissensbasierte Planung | Projekte | Hotspot-Untersuchung 2024<\/title>\n<meta name=\"description\" content=\"Projekte. 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