Customer potential for martas Hotel Lutherstadt Wittenberg Project description martas | Hotel & Gästehäuser would like to optimise the conference and event business of its hotel in Lutherstadt Wittenberg. An important step for this is a targeted, resource-efficient and promising approach to potential customers or target groups. In addition to the hotel's own data, further data and information [...]

Project description Knowledge-based planning and mobile radio data belong closely together. Mobile phone data is playing a decisive role in more and more areas of life when it comes to planning. Private and municipal actors use this Big Data for their analyses and strategic decisions, for example in the retail sector, in the mobility sector and increasingly also in tourism. The [...]

Project description Berlin is growing. Not only the population in Berlin has been rising dynamically for years. Visitor numbers have also shown steady growth for over 15 years. Tourism growth is an increasing topic of urban development planning in municipalities and districts. For some years now, New Urban Tourism has played a [...]