Small, owner-managed hotels, guesthouses and B&Bs characterise the accommodation landscape in Germany, but are often only visible to a limited extent in the statistics.

The GastEins Market Report 2025 shows how a reliable picture of the situation in this market segment can be created despite these limitations. Based on a clear methodological approach, official data and special analyses, a compact overview of the structure, significance and development of small accommodation establishments is created.

The market report categorises current changes objectively and highlights both challenges and existing potential. It therefore offers sound guidance for anyone who wants to better understand this market segment and assess its future.

The report is available as a short study (PDF) and with more information and illustrations as an interactive market overview (dashboard).

„GastEins supports and advises owner-managed hotels, guesthouses and B&Bs in their professionalisation, business optimisation and market positioning.“ Knowledge-based planning is a network partner of GastEins and provides valid data and clear visualisations for projects.