Market report on owner-managed hotels
The 2025 GastEins Market Report makes a segment of the accommodation economy, which is only partially visible statistically, more tangible. A compact market overview of the structure, development, and challenges of small, owner-run businesses is created from official data, special analyses, and a clear methodological approach.
Project description
What this project is about
Small, owner-run hotels, guest houses, and Bed & Breakfasts characterise the accommodation landscape in Germany, but are often only partially visible in statistics. The GastEins Market Report 2025 shows how a reliable overview of this market segment can be created despite these data limitations. Based on a clear methodological approach, official data and special evaluations, it provides a concise overview of the structure, importance, and development of small accommodation businesses.
The market report objectively assesses current changes, highlighting challenges as well as existing potential. It therefore offers well-founded guidance for anyone who wants to better understand this market segment and assess its future. The report is available both as a short study (PDF) and, with more information and illustrations, as an interactive market overview (dashboard). “GastEins supports and advises owner-managed hotels, guesthouses and B&Bs in their professionalisation, business optimisation and market positioning.” Wissensbasierte Planung is a network partner of GastEins and provides valid data and clear visualisations for projects.
At a glance
